Instagram – Your website’s new best friend
Your website is up and running and you are raring to go but it’s not the hit you thought it would be. Is it your website?
Do you need to relook at your content? Simply having a website is not necessarily going to generate traffic, your prospective customers need to know about you. As with any small business, marketing is key, and Instagram is your new best friend.
As a small South African business, Instagram extends your reach both locally and globally. Instagram is expected to reach 1.2 billion users by 2023. That is a staggering number of users, and you only need to capture a fraction of that.
The interesting thing about Instagram is how their users behave. Instagrammers want to feel a connection with a brand which is reflected in the numbers – 90% of Instagram users follow a brand. A report in 2019 showed that around 54% of people purchasing products through Facebook did so after first having seen the product on Instagram.
One thing South African women know how to do is create a connection, you simply need to translate that to your Instagram account. You need to ask yourself, “Where are my customers and what is the easiest way to interact with them?”
Instagram is the perfect marketing tool for any small business. The platform helps you grow your customer base for free! No need for big marketing budgets, you basically need a camera and a bit of imagination to get going. And the best thing about Instagram is that users love using it and they use it all the time.
Using Instagram for Small Business:
- Instagram is about story telling and you can do this creatively, through visual
- Hashtags: Using these is the best way to get your brand in front of the right audience
- Instagram has the highest engagement rate of all the social media channels.
- Show behind the scenes footage to add personality to your brand
- Keep an eye on what your competitors are up to
- Visual/Video marketing has more views than plain text and this is where Instagram is King
When it comes to content, Instagram is a dream, link your site in your bio, post content with a call-to-action and take advantage of the numerous opportunities Instagram has to offer. Your website will soon be receiving the traffic it deserves!
Red Poppy offers Instagram Management for Small Business. See here